Its called vs it called: When you mean “it is called,” the correct form is “it’s called” with an apostrophe. “Its called” is wrong in that case. “It called” is also correct, but only when “called” is an action, like “It called me.”
Let’s look at the simple rule, some examples, and a quick tip to remember it.
Its Called vs It Called: The Simple Rule
There are three forms, and each one has a different job:
- It’s called = “it is called.” This is used to give a name. Example: “It’s called a bicycle.”
- Its (no apostrophe) = belonging to it. Example: “The dog wagged its tail.”
- It called = “it” did the action of calling. Example: “The shop called me yesterday.”
The apostrophe in “it’s” shows that a letter is missing: “it is” becomes “it’s.”
Correct Examples of “It’s Called”
- “It’s called a smartphone.”
- “I forgot what it’s called.”
- “It’s called the Eiffel Tower.”
Correct Examples of “It Called”
- “The bank called me, and then it called again.”
- “The old clock chimed, and it called us to dinner.”
- “I thought it called for a bigger plan.”
In these sentences, “called” is a verb in the past, or part of a verb phrase like “called for.” There is no “is” hiding in them.
Incorrect Examples
- “Its called a smartphone.” (Wrong. It should be “it’s called.”)
- “I forgot what its called.” (Wrong. It should be “it’s called.”)
In both sentences, you mean “it is called,” so you need the apostrophe.
Quick Tip to Remember
Say the sentence with “it is called.” If it makes sense, write “it’s called” with an apostrophe.
If “it is called” sounds strange, you may need “its” for belonging, or “it called” for an action.
Many sound-alike mix-ups work this way. You can see a similar test in our guide on due to or do to.
Its Called vs It Called: Quick FAQ
Is “its called” ever correct?
Not really. If you mean “it is called,” you need “it’s called.” The word “its” shows belonging, so it does not fit before “called.”
What is the difference between “its” and “it’s”?
“Its” shows belonging, like “The bird cleaned its wings.” “It’s” is short for “it is” or “it has,” like “It’s raining.”
Why do people write “its called”?
The two words sound the same, and people often skip apostrophes when they type fast. A quick “it is” test fixes the mistake.
Final Thoughts
To sum up, use “it’s called” when you mean “it is called.” Use “its” for belonging, and “it called” only when “called” is an action.
The “it is” test works almost every time. Say the full words, and you will know where the apostrophe belongs.
This is one of the most common mistakes in English, even for native speakers. A short check before you hit send makes your writing look sharp and careful.